Padrino de Luz
CLIENT
Padrino de Luz
TYPE OF CLIENT
Artisanal mezcal
CATEGORY
Content, strategy, digital
BRIEF
Padrino de Luz recounts the journey of the magic drops: a mystical and singular breed of mezcal. This captivating legend originates in the heart of Sola de Vega, Oaxaca, and embarks on a transcendent journey towards the most exclusive and high-end bars across Mexico, leaving in its wake an aura of unparalleled sophistication and allure.
WHAT WE'VE DONE
The brand existed, as did the legend. The task at hand was to breathe life into this tale, endow it with a compelling voice, pinpoint a discerning audience, and diffuse the essence of curiosity and mysticism. The objective was to forge not just a brand, but a cherished icon that would emerge as a focal point within the vibrant cultural tapestry of Mexico City.
WHAT WE'VE DONE
The brand existed, as did the legend. The task at hand was to breathe life into this tale, endow it with a compelling voice, pinpoint a discerning audience, and diffuse the essence of curiosity and mysticism. The objective was to forge not just a brand, but a cherished icon that would emerge as a focal point within the vibrant cultural tapestry of Mexico City.
BRIEF
Padrino de Luz recounts the journey of the magic drops: a mystical and singular breed of mezcal. This captivating legend originates in the heart of Sola de Vega, Oaxaca, and embarks on a transcendent journey towards the most exclusive and high-end bars across Mexico, leaving in its wake an aura of unparalleled sophistication and allure.
CLIENT
Padrino de Luz
TYPE OF CLIENT
Artisanal mezcal
CATEGORY
Content, strategy, digital
Padrino de Luz
Padrino de Luz
CLIENT
Padrino de Luz
TYPE OF CLIENT
Artisanal mezcal
CATEGORY
Content, strategy, digital
BRIEF
Padrino de Luz recounts the journey of the magic drops: a mystical and singular breed of mezcal. This captivating legend originates in the heart of Sola de Vega, Oaxaca, and embarks on a transcendent journey towards the most exclusive and high-end bars across Mexico, leaving in its wake an aura of unparalleled sophistication and allure.
WHAT WE'VE DONE
The brand existed, as did the legend. The task at hand was to breathe life into this tale, endow it with a compelling voice, pinpoint a discerning audience, and diffuse the essence of curiosity and mysticism. The objective was to forge not just a brand, but a cherished icon that would emerge as a focal point within the vibrant cultural tapestry of Mexico City.
